About Jet & Jet's Assisted Living &
Memory Care Placement
A Decade of Senior Care Experience Across All Living Options
Jet brings a decade of experience in dementia care, senior living leadership, and family support. This broad experience gives her insight into all levels of care—from independent living and assisted living to memory care and skilled nursing facilities (SNF).
Jet's education and hands-on experience allow her to give families realistic, trustworthy guidance—not theory, but what truly works in the real world of elder care and dementia support.
Her background includes:
Who I Am and Why I Started This Work
A Passion for Helping Seniors Through Personal Caregiving Experience
Helping families navigate senior living care isn't just Jet's profession—it's her calling. Her journey began long before this business existed, when she became a caregiver for her former mother-in-law, who lived with dementia and Parkinson's. She walked beside her through the losses, the fear, the tender moments, and the long nights.
Not long after, other relatives and close family friends began facing dementia, unsafe living situations, and challenging transitions. Caregiving wasn't a job Jet chose—it was a responsibility that chose her. Through those years, she saw firsthand how overwhelming, emotional, and confusing the senior care system can feel for families.
That personal experience shaped the heart of her work today: guiding seniors and their families with knowledge, compassion, and calm, so they never feel alone in the process.
Jet created Jet's Assisted Living & Memory Care Placement as a free senior placement service dedicated to helping families find the right care—whether that's assisted living, memory care, or board and care homes—gently, clearly, and with dignity at the center.
Professional Affiliations & Community Involvement
Deeply Committed to Serving Local Senior Communities and Caregivers
Jet is deeply committed to serving seniors and caregivers throughout Sonoma County—this work is not just her profession, but truly her calling and the way she lives her life. Her involvement in the community reflects her belief that no family should navigate aging, dementia, or caregiving alone.
Advocacy, Education & Support for Dementia and Aging
- Alzheimer's Association – Sponsoring events, supporting fundraisers, and offering families referrals for caregiver support groups, memory care education, and respite grants
- Redwood Caregiver Resource Center – Providing referrals for caregiver assistance, social services, counseling, and respite grants to support burnout prevention
- The National Council on Aging – Connecting families to day programs, meals, social support, and services that reduce isolation and depression in older adults
- Sonoma County Parkinson's Support Group – Staying informed on resources and connecting families to Parkinson's-specific support
Hands-On Volunteer Service
- MERP (Medical Equipment Recycling Program) – Volunteering monthly to help distribute free or low-cost durable medical equipment to local seniors and families
- Vet Connect – Assisting and referring Sonoma County veterans to resources that help them apply for VA benefits, pension programs, and veterans' support services
Community Health & Professional Partnerships
- AgeWell PACE – Referring families who are eligible for comprehensive Medi-Cal/Medicare support programs
- Professional Fiduciary Association of California (PFAC) – Referring families to licensed professional fiduciaries who help manage the personal, financial, and healthcare affairs of individuals who need support
- Local Professional Networks – Collaborating with senior centers, SMLMA & the Sonoma County Medical Association, hospitals, SNFs, home care agencies, hospice providers, and care teams throughout the county
- Trusted Referral Network – Connecting families with senior realtors (CSA-certified), case managers, geriatric professionals, downsizing experts, dementia and Parkinson's support organizations, and vetted community partners
- Local Engagement – Section on Aging, Walk to End Alzheimer's, senior centers, parkinson's support groups, active presence at chambers of commerce, GoLocal initiatives, health fairs, senior expos, community events, and local SBDA
Core Values That Guide This Work
Compassionate Senior Care Rooted in Dignity and Honesty
These values shape every recommendation, every conversation, and every step of the way through the placement process. The heart of this work is to help you find not just a placement, but a truly peaceful next chapter for you and the person you love.
Every family Jet and her team meet is navigating something deeply personal. Her approach is rooted in these values:
Compassion
Families are met where they are, without judgment, during this stressful time. We have walked this road personally and listen with an understanding of what you are going through
Dignity
Every older adult deserves respect, autonomy, and kindness.
Honesty
Families need clear, transparent guidance—not sales pressure.
Calm Leadership
When everything feels overwhelming, our team helps make the path clear one step at a time.
Advocacy
We speak up for your loved one's needs as if they were our own family member.
Community
Senior living and care work better when families, professionals, and communities collaborate. Jet and her team connect you to resources to simplify the process and make your next steps easier.
A Recognized Local Senior Resource
Years of Experience Supporting Families Navigate Senior Living Placement
The approach is personal and hands-on. Our team shows up in person, walks beside families, and offers genuine support that comes from experience, empathy, and a true love for this work.
Because of this broad involvement, many professionals and families now know Jet and her team as a trusted local senior resource for senior care placement, memory care guidance, and caregiver support throughout Sonoma and Marin Counties.
With over 10 years working in senior care, dementia engagement, and senior living leadership, Jet has helped hundreds of families navigate some of the hardest decisions they will ever face.
Jet and her team's commitment to this community keeps them informed, connected, and deeply aware of the real-time needs of families searching for senior living. It allows us to serve with compassion, clarity, and genuine understanding—helping seniors and their families find peace, safety, and dignity every step of the way.
Jet's & Her Teams' Role as Your Senior Care Advisor
A Guide Who Will Help You Navigate Every Step of the Way
Jet and her team see their roles as senior advisors who provide:
- Guidance through an unfamiliar system of senior living options
- Translation for medical and senior living terminology
- A calm voice and a mediator when emotions are high
- A dementia specialist who understands behaviors, care needs, and safety
- Advocacy that looks out for your loved one's unique needs
- Partnership in creating a more peaceful, sustainable caregiving path based on your loved one's preferences
- Connection to all the senior care services available in Sonoma County, including home care services, medication management, and personal care support
Most families tell Jet and her team they feel like they can exhale for the first time after working with her. That is exactly what we hope to provide—peace of mind and the ability to be a family member instead of a caregiver.
A Defining Story About Finding the Best Care
From Exhaustion and Fear
to Peace and Sleep
One of the moments that solidified Jet's calling was helping a daughter who had been caring for her mother with rapidly progressing dementia. She was exhausted, scared, and suffering from months of sleepless nights.
After finding the ideal senior living community—one that truly understood her mother's personality, behaviors, and unique needs and preferences—the daughter told Jet:
"I finally slept through the night. For the first time in years, I'm not afraid. I can have a life again."
That moment reminded Jet that this work isn't about "placement." This work is about relief, safety, and peace for entire families. It's about giving caregivers their lives back while ensuring their loved one receives dignified, loving care in the right care setting.
Collaboration & Team Support
Working With Senior Living Experts and Care Services Professionals
While Jet and her team personally guide each family, they work closely with a trusted network of senior advisors and professionals who offer a wide range of care solutions:
- Senior living community leaders and memory care directors
- Home care agencies and case managers
- Senior-focused realtors and move specialists
- Social workers, doctors, discharge planners, and healthcare partners
- Professional Fiduciary Association of California
- Senior centers, Vet Connect for VA benefits, Medical Equipment recycling for free equipment and Alzheimer's Association.
This network allows our team to support families more fully and provide warm hand-offs to professionals who can assist with downsizing, moving, organizing or selling the home, completing paperwork, or obtaining medical forms like the LIC 602A. These services include help in finding assisted living facilities, memory care communities, and board and care living homes that match your loved one's activities of daily living and personal care needs.
Our Mission to Guide You Every Step
What This Free Service Means for Your Family
Jet and her team are driven by a clear mission: To walk beside families with compassion and clarity, and to help them find safe, dignified, and appropriate care options—without cost, confusion, or pressure. These placement services are free to seniors and their families.
Listening Deeply
Every consultation begins with understanding your loved one's unique needs, not just their diagnosis.
Offering Honest Guidance
Families receive personalized support and transparent recommendations about assisted living communities without sales pressure.
Finding the Best Senior Living Options
In-person tours and hands-on guidance to help you find the right senior living residence that matches care needs.
Staying Connected
Personalized placement doesn't end at move-in—support continues with check-ins and ongoing advocacy.
Jet becomes part of your team, not an outsider giving generic recommendations. As compassionate placement advisors, we provide guidance to families through this challenging transition.
The Legacy Jet Hopes to Leave in the Senior Living Industry
Reshaping How Families Experience Senior Care Options
If she can help families move from crisis to calm—and help older adults live with dignity, safety, and connection in the right senior living community—then she has honored the people she cared for and carried forward their legacy.
Jet and her team want to help reshape how families experience senior care in California. Her hope is to:
Make compassionate senior care guidance accessible to every family
Bring dignity and respect back to the center of decision-making when families need to place a loved one
Reduce the stress and isolation caregivers feel
Strengthen community connections between families and senior care partners
Advocate for evidence-informed, person-centered dementia care across the region
Free, Confidential Guidance for Your Family’s Next Step
You don't have to navigate this alone.
Our free senior living placement service is completely confidential. You have nothing to lose except the overwhelming stress you've been carrying. Let Jet and her team guide you every step of the way to finding the right care for your family.
Your Next Step Starts Here
Begin Your Journey to Find a Place That Feels Like Home
Our team's comprehensive consultation process will help you understand your senior housing options, clarify your loved one's care needs, and create a plan that delivers the best possible solutions for your entire family.