Why Choose Jet's Assisted Living &
Memory Care Placement
Compassionate Senior Care That's Truly Local
We're Not a National Call Center
We don't just email you a list and wish you luck. We sit with you, listen to your story, and walk beside you in person through tours, decisions, and the move itself every step of the way. As your senior advisors, Jet and her team listen with the understanding of someone who has walked this road personally.
This is deeply personal and truly local senior living support. You work directly with Jet Howell and her team from your first consultation through your loved one's successful transition into their new residence. No handoffs to different representatives. No confusion about who's handling what. No call center in another state reading from a script.
Our Services Are Completely No Cost To Families
Senior living communities compensate us after successful placement, so your only investment is the time we spend together finding the right senior housing. Your loved one comes first; our support is unbiased.
We've Walked This Road Ourselves
Jet was the hands-on caregiver for her former mother-in-law, who lived with dementia and Parkinson's. She has cared for other family members with complex needs. We know firsthand what seniors and their families are going through because we've lived it ourselves.
We understand the emotional, financial, and practical weight of these decisions. Our goal is to help families move from crisis and confusion to a more peaceful, supported place, saving you time, money, and heartache.
Because we are caregivers in our own lives and have walked this road with our own aging loved ones, we bring both professional expertise and lived experience to every placement. This combination gives families a level of insight they simply can't get from an online search.
Professional Credentials From a Certified Senior Advisor
The Training Behind Every Senior Care Recommendation
Jet is a
- Certified Dementia Care Specialist
- with specialized training in dementia- related behaviors and Alzheimer's activity programing.
- including Level 2 certification
- and extensive coursework with renowned dementia expert Teepa Snow.
She is also a Certified Activities Leader and a Licensed RCFE Administrator through the California Department of Social Services.
The RCFE Administrator license means Jet is qualified to actually run an assisted living facility.
She knows operations from the inside:
- staffing ratios
- medication management protocols
- licensing requirements
- and what makes a facility truly safe versus just looking nice.
She has over a decade of experience in the Sonoma County senior living community, including hands-on roles in dementia care, activities, marketing, and family support.
This isn't theoretical knowledge.
This is real-world experience working with older adults, families, and care teams every single day.
Personalized Senior Living Placement Solutions From Start to Finish
Complete Consulting Services
We handle the entire process from your first phone call to your loved one's successful transition in their new home.
Our Personalized Consultation Goes Deep
We learn about your loved one's personality, interests, daily routines, and unique needs. We want to know if they love gardening, poker, or swimming. We need to understand who they are, not just their diagnosis.
We accompany you to every facility
Most senior living consultants email you addresses and expect you to figure it out alone. We meet you at each location and guide you through what to look for. Families tell us they never would have asked the right questions without us there.
We can set up tours in minutes
through direct relationships with administrators. While we're talking with you, we're texting communities to confirm availability and schedule your visits—sometimes for the very next day when situations are urgent.
We Specialize in Memory Care and Dementia Support
We know the fear, the guilt, the exhaustion, and the overwhelming confusion. We also know the relief that comes when you have the right support and your loved one is finally safe and cared for.
Your loved one deserves a home where they'll thrive. Where staff knows their name, understands their needs, and treats them with dignity. You deserve to sleep through the night without checking your phone for emergency calls. Your family deserves peace of mind.
Find the Best Assisted Living With Expert Guidance
We Know What Questions to Ask at Senior Housing Communities
During tours at assisted living facilities, board and care homes, and residential care homes, we ask the questions families don't know to ask.
We observe staff interactions.
We notice medication management and medical care practices.
We pay attention to resident engagement and the cleanliness of less visible areas.
We make sure communities understand who your loved one really is, not just their diagnosis.
We help them see your dad as the former engineer who loves jazz, not just "the dementia patient in room 12."
We clarify care needs with doctors, skilled nursing facilities, and home care providers (with your permission).
We help families push for the right level of care and not be rushed into unsafe choices.
We support POAs, conservators, and out-of-area children with clear, organized information.
We check in after move-in to ensure the living arrangement is working well.
You're not doing this alone—you have a trained, calm, local senior living advisor as your advocate.
Local Senior Living Expertise in Sonoma & Marin
Why Our Local Senior Knowledge Changes Everything
We focus specifically on Sonoma County and Marin County. We know over 300 senior living communities in these areas. This concentrated local expertise matters more than you might think.
We know which assisted living homes are better for dementia versus primarily physical needs. We understand the difference between large assisted living facilities, specialized memory care units, small care homes, independent living, and continuing care retirement communities. We know current pricing ranges, waitlists, and who has availability right now.
We know which homes have strong leadership, low turnover, and good communication with families. We understand proximity to hospitals, clinics, and key services. We know which settings are quiet and rural versus close to shops, churches, or family.
Local senior living knowledge saves you time, money, and emotional wear-and-tear by avoiding mismatches or multiple moves. We've built relationships over a decade that give you access to insider information you simply cannot find through internet searches.
How We Stay Current on Senior Care Options
Real-Time Knowledge, Not Outdated Brochures
We tour senior housing communities regularly and check in with administrators and staff. We monitor California Department of Social Services (CDSS) and Community Care Licensing updates and inspection summaries.
We stay in touch with hospital discharge planners, skilled nursing facility staff, hospice teams, and in-home care providers about how seniors are actually doing in various living communities. We adjust our recommendations when ownership changes, leadership shifts, or care quality trends up or down.
We're in the local system every week. Our guidance reflects what's happening now at each senior living option, not what's printed in a brochure from six months ago. When a community gets new ownership or loses a great administrator, we know about it immediately.
The Senior Living Care Provider Network
Hospital & Skilled Nursing Partners
Regular collaboration with hospital discharge planners and skilled nursing facilities ensures smooth transitions and proper elder care coordination
Legal & Financial Experts
Connections with elder-law attorneys, fiduciaries, and county programs help navigate complex legal and financial situations
Home & Hospice
Partnerships with home care providers and hospice agencies support the full continuum of care options available to seniors
These professional relationships with care providers mean we understand the full continuum of senior care. When a skilled nursing facility says your mom needs placement in three days, we know exactly who to call and how to coordinate a safe discharge.
Find the Right Care With Ethical Senior Living Consultants
We take our neutrality and integrity seriously. We do not push one senior living community over another for convenience or incentives.
We recommend only assisted living homes that can truly meet your loved one's unique needs, preferences, and budget.
We encourage families and POAs to compare multiple care options, ask hard questions, and check licensing and inspection records.
Our long-term reputation in the community depends on doing what's right for the resident, not what's easiest for us. If a community isn't a good fit, we say so, even if it would be simpler to place there. We've turned down placements when we discovered facilities with serious deficiencies, even after investing days of work with families.
Our A+ Better Business Bureau rating is built on this commitment. Trust, professionalism, and integrity matter more than any single placement.
Best Assisted Living Support Compared to National Services
Why National Senior Care Services Can't Compete
We're not a national call center that emails you a list and shotguns your information to salespeople who will bombard you with calls.
National placement agencies often recommend only communities that pay for referrals, and families may receive multiple calls or emails from different sales representatives. With Jet’s Assisted Living & Memory Care Placement, you work with one dedicated, highly trained local dementia specialist based in Sonoma and Marin Counties. We provide access to over 300 senior living options and walk you through a personalized, white glove placement process from start to move-in.
More importantly, we provide senior care solutions they don't. We accompany you on tours. We handle paperwork. We coordinate move-in. We check on your loved one after placement. We build relationships, not transactions.
Communities want to work with local living advisors because we do more and charge less. Families want to work with us because we're there in person and your advocate.
Simplify the Process With Paperwork Support
We Handle the Documentation.
The paperwork required for senior living placement is extensive and overwhelming.
Medical care forms, legal documents, power of attorney paperwork, trust documentation, insurance requirements, medication lists, care assessments... it never seems to end.
We guide you through every document. We help coordinate with healthcare providers. We ensure all legal and medical requirements are met on time so move-in dates don't get delayed.
Our background in Medicare and healthcare administration means we understand the complexities.
We've done this hundreds of times.
What feels impossible to you is routine for us.
When Timing Matters Most for Senior Housing
We Respond to Crisis Situations
The busiest time for senior placement is November through February. Families visit for Thanksgiving or Christmas and suddenly see what's really happening... Mom lost 20 pounds, Dad crashed the car, and Grandma's not showering.
These discoveries create urgent situations. Hospital discharge planners give you days, not weeks. Skilled nursing facilities release patients once Medicare coverage ends.
Falls, wandering, and safety concerns don't wait for you to finish your research.
We can arrange tours and complete placements within 1-2 days when necessary.
Our established relationships mean we respond quickly without compromising the quality of your decision. We've coordinated emergency placements on weekends and holidays when families needed immediate solutions.
How We Measure Success in Senior Living Placement
The Outcomes That Actually Matter to Us
Family Relief
Are they sleeping better at night? Do they feel relief instead of panic? Can they finally be a daughter or son again, not just in a caregiving role?
Quality of Life
Is the senior safer, eating better, more engaged, and less isolated with better companionship than before placement?
Reduced Crises
Fewer 911 calls, fewer falls, fewer rushed hospital readmissions, and better overall health outcomes
Long-Term Fit
Is the placement still working months later as changing needs evolve? Are we preventing multiple moves?
We also measure success through referrals from professionals and past families. Social workers, nurses, discharge planners, and families continue to refer others to us, which tells us they trust the results.
When families tell us, "I can finally be a daughter again, not just a caregiver," we know we've done our job.
What Families Tell Us About Finding the Ideal Senior Care
The Difference You'll Experience
While we protect privacy, families often share comments like these:
- "You treated my mom as if she were your own family."
- "I'd been trying to figure this out for months. You helped me in days."
- "You understood dementia on a level that finally made sense and helped us accept what Mom needs now."
- "Touring with you made all the difference; I never would have asked those questions on my own."
These comments reflect what we strive for: compassionate expertise and real-world personalized support during one of life's most difficult transitions. We want every family to feel heard, supported, and able to make an informed decision.
Our Mission and Core Values Values for Senior Care
What Drives Every Decision We Make
Our mission is simple and heartfelt: To guide seniors and their families to safe, compassionate, and appropriate homes so they can feel more peace, safety, and dignity, and families can breathe again.
Our core values guide every placement, every conversation, and every recommendation:
Compassion
We treat every family as if they were our own and provide compassionate senior care at every interaction.
Honesty
We are transparent about costs, care levels, and realistic senior care options. We tell you what you need to hear, not what you want to hear.
Dignity
Every person with dementia or care needs deserves respect and kindness, regardless of their cognitive abilities.
Advocacy
We stand with families as they navigate a complex system that often feels designed to confuse rather than help.
Local Expertise
We use deep knowledge of Sonoma & Marin communities to simplify your search and avoid costly mistakes.
Verify Our Credibility as Senior Living Consultants
Don't Just Take Our Word For It
During our first consultation, notice how we listen, ask questions, and educate rather than "sell." Notice whether we're rushing you toward a decision or helping you understand your living options.
We welcome questions about our background, our process, our relationships with senior housing communities, and how we're compensated.
Peace of Mind for Families Throughout Sonoma & Marin Counties
How to Get Started With Our Senior Placement Services
Your First Step Is Just a Conversation
Step 1
Call or text us at (707) 495-9385. We'll schedule a time to talk about your situation. No pressure, no sales pitch, just listening and understanding.
Step 2
We'll ask about your loved one's history, personality, care needs, and your family's situation. We'll explain senior living options and answer your questions honestly about assisted living, memory care, nursing home care, and other care options available.
If you're facing a crisis situation: hospital discharge, wandering incidents, immediate safety concerns, or a skilled nursing facility discharge deadline. Tell us right away. We can move quickly when necessary.
Our services are free and confidential. You have nothing to lose except the overwhelming stress you've been carrying alone.
We've Helped Hundreds of Families Through This Exact Situation.
Call Jet today at (707) 495-9385 or schedule your free consultation to find the right senior living community.
