Expert Senior Living Guidance
Built on Real Community Experience
Our Promise
Our promise is to provide compassionate guidance to every family seeking assisted living or memory care for a loved one.
Our Promise to Every Family in Sonoma and Marin County
We will listen deeply to your story without judgment.
We will always remember there is a whole person behind the diagnosis.
We will advocate for safety, dignity, and respect in every recommendation we make.
We will use our training, experience, and local knowledge to save you time, money, and heartache.
We will walk beside you from the first, shaky phone call through move-in and beyond, so you never feel like you're doing this alone.
Our placement service is always free of charge to families.
Our heart is to help you find not just a placement, but a truly peaceful next chapter for you and the person you love.
Finding the Perfect Community Where They'll Thrive
We don't just find your loved one a place to live. We find them a home where they'll flourish. Our process focuses on matching personality, interests, and social preferences - not just care needs and budget.
We customize assisted living placement based on:
Social interests
poker players with poker groups, gardeners with garden programs
Activity preferences
swimmers need pools, readers need libraries
Personality matches
finding like-minded seniors at similar stages of aging
Care level requirements
from independent living to specialized memory care
Cultural and spiritual preferences
faith-based or culturally specific living communities
Our background as activities directors and dementia care specialists means we understand what makes seniors happy in their later years. We've worked hands-on with seniors at all levels of care, including those who are nonverbal. This experience helps us see beyond medical needs to the whole person.
Your Privacy and Autonomy Matter
How We Protect You
Confidential & respectful support — your personal information is never shared without your consent.
HIPAA-conscious practices — we follow HIPAA-compliant guidelines to help safeguard your private health information.
Secure communication — we use HIPAA-compliant email and secure methods for exchanging sensitive documents.
Privacy safeguards in place — strong internal protections are used to reduce risk and maintain confidentiality.
Staff training & accountability — ongoing privacy training ensures information is handled properly and ethically.
Aligned with federal standards — privacy procedures reflect regulations established by the U.S. Department of Health & Human Services (HHS).
How We Protect You
- We speak with you directly whenever possible
- You decide what information gets shared and with whom
- Your boundaries and preferences guide our every step
- Your medical and financial information stays protected
- You’re encouraged to express your priorities, routine, independence, comfort, and pet peeves.
Our Commitment
Every conversation is private, respectful, and centered on your goals. You remain in control of the decisions and the timeline. Safety is always supported without taking away your autonomy
The Difference Local Senior Care Experience Makes
National placement agencies treat assisted living placement like a transaction. We treat it like the life-changing decision it is for your family.
10+ Years of Senior Living Relationships
We've worked directly in Sonoma County's assisted living facilities as marketing directors, activities coordinators, and care specialists. We know the staff, understand the cultures, and can predict which environments will help your loved one flourish.
Certified Dementia
Care Specialist
Our specialized training in dementia care means we understand the nuances of cognitive changes and can identify care communities with staff properly trained to provide compassionate, appropriate support for all levels of cognitive function.
A+ BBB Accredited Business (opens in new tab)
Our commitment to ethical practices and family advocacy has earned us recognition from the Better Business Bureau and 70+ five-star Google reviews from families we've served.
Our Compassionate Senior Care Services Cost You Nothing
Families never pay us directly. Our placement services, tours, education, and support come at no charge to you. Senior living communities compensate us with a standard referral fee after your loved one moves in. This is a common, long-standing model in California and across the U.S. for senior living referral services. The senior living community pays us from their existing marketing and occupancy budgets. Your monthly rent does not increase because of our involvement.
What Families Say About Working With Us
"I can finally be a daughter again instead of a crisis manager. Jet handled everything—the research, the tours, the paperwork—and Mom is happier and more social than she's been in years."
"We were drowning in online reviews and contradictory advice. Jet cut through all the noise, showed us three perfect options, and helped us make a confident decision in less than a week."
"The guilt I felt about 'putting Dad somewhere' disappeared when I saw how much he loves his new home. Jet understood exactly what he needed—not just care, but purpose and friendship."
"After Mom's stroke, the hospital gave us 48 hours to find placement. I don't know what we would have done without Jet's crisis support and local knowledge. She made an impossible situation manageable."
How to Get Started with Our Free Senior Placement Services
Getting started is simple. You can reach out in whatever way feels most comfortable.
Privacy Policy and Your Information
We take your privacy seriously. Any information you share with us remains confidential. We never share your personal information with senior living communities without your explicit permission.