Senior Living Consultants in Sonoma and Marin Counties. Take the Guilt and Overwhelm Out of Finding the Best Assisted Living and Memory Care for Your Loved One
Free and Confidential Senior Living Services
Compassionate Senior Living Consultants Guiding Sonoma & Marin County Families Every Step of the Way
When your loved one needs memory care or assisted living, you shouldn't navigate this alone. As certified dementia care specialists and trusted senior living consultants in Sonoma and Marin County, Jet and her team provide personalized guidance to help you find the best senior living communities that match your family's unique needs at no cost to you. Your loved one's well-being comes first. Our job as your senior placement advisor is to guide you to the right home.
Our Mission to Guide You Every Step
Jet and Her Team Are Driven by a Clear Mission
Jet and her team's mission is simple: To walk beside families with compassion and clarity, and to help them find safe, dignified, and appropriate care options—without cost, confusion, or pressure. Our placement services are free to seniors and their families.
Listening Deeply
Every consultation begins with understanding your loved one's unique needs, not just their diagnosis.
Offering Honest Guidance
Families receive personalized support and transparent recommendations about assisted living communities without sales pressure.
Finding the Best Senior Living Options
In-person tours and hands-on guidance to help you find the right senior living residence that matches care needs.
Staying Connected
Personalized placement doesn't end at move-in—support continues with check-ins and ongoing advocacy.
We become part of your team, not an outsider giving generic recommendations. As compassionate placement agency advisors, we provide guidance to families through this challenging transition.
Senior Care Solutions to Meet Every Need
Our free referral and placement agency helps families find appropriate senior care options across all levels of care.
Our Service is Free to Families
Assisted living and memory care communities compensate us from their marketing budgets after your loved one moves in.
Assisted Living Placement
Supportive living communities for seniors who need help with activities of daily living while maintaining independence.
Memory Care Placement
Specialized dementia care communities for Alzheimer's, Parkinson's, and other memory-related conditions.
Skilled Nursing & Placement After Hospital Discharge
Crisis placement services when you need immediate senior placement assistance following hospitalization.
Board and Care Homes
Intimate residential care homes offering personalized attention in a family-like setting.
Continuing Care Retirement Communities (CCRCs)
Comprehensive retirement living offering independent, assisted, memory care, and skilled nursing care all in one campus environment.
Expert Senior Placement Services for Every Step of the Way
Whether you're an overwhelmed adult child, a legal guardian managing care decisions, or a senior seeking proactive planning, our senior living consultants provide the local expertise you need.
Hear Elizabeth share her heartfelt journey- from overwhelmed caregiver to simply being a daughter and wife again.
POA, Legal Guardians & Conservators
Managing care decisions for someone else requires expert guidance and transparent communication. We work directly with decision-makers to ensure appropriate placement and complete documentation.
Family Members & Adult Children
You're juggling work, your own family, and your parent's escalating care needs. We help you find assisted living or memory care communities where your loved one will be safe, engaged, and thriving so you can sleep peacefully at night.
Seniors Planning Ahead
Proactive planning gives you control over your future living situation. We help you explore independent living, assisted living homes, and continuing care retirement communities before a crisis occurs.
We’re Not a National Call Center We listen. We Support You.
We don’t send you a list and disappear. We offer more locations and more support than National Services. We take the time to listen to your story and support you personally, from touring communities to making decisions and helping with the move.
This is truly local, hands-on senior living support. From your first consultation through your loved one’s successful transition, you’ll work directly with Jet Howell and her team. There are no handoffs, no confusion, and no out-of-state call centers reading from a script — just real people, real guidance, and support every step of the way.
How Our Senior Living Consultants Can Help You Find the Right Senior Living Option
From your first call to move-in day, our senior care advisors guide you through every step of the way with
compassionate, expert support.
Step 1
Free Consultation
We listen to your loved one's needs, preferences, and care requirements to understand what living arrangement will help them thrive.
Step 2
Personalized Matching
Using our relationships with 300+ local senior living communities, we identify the best assisted living and memory care options within your budget.
Step 3
Guided Tours
Step 4
Move-In Support
From paperwork to transition planning, we coordinate every detail so your loved one feels welcomed in their new home.
What This Senior Living Referral Model Gives You
Our no-cost service model doesn't just save you money.
It transforms your entire experience of finding the right senior living option for care for older adults.
You get peace of mind
You know exactly how we're paid and why. There are no hidden agendas. You can trust that our recommendations are unbiased support, based on your loved one's needs and preferences, not our bottom line.
You get emotional support every step of the way
This is one of the hardest decisions you'll ever make. We've been there. We understand the grief, the guilt, the exhaustion. Our service gives you a compassionate advisor who genuinely cares about your family.
You get expert guidance
We've been doing this for more than 10 years. We're Certified Dementia Care specialists. We know the assisted living communities, the care services, and what to look for.
You get all of that expertise at no charge.
Families tell us they can't believe someone helped them this much, for free.
They tell us they felt seen, heard, and supported through one of the most difficult transitions of their lives.
Our Free Referral and Placement Agency Transparent, Ethical, No Cost to Families
Many families wonder how senior living consultants can help without charging fees. Communities pay us a referral fee when you move in, similar to how a realtor is paid by the seller, not the buyer. This free service means you get expert guidance, personalized tours, and complete placement support at no cost to your family. We prioritize finding the right fit over maximizing our commission, which is why we maintain an A+ BBB rating and 72+ five-star reviews.
For More Senior Care Support
We've Walked This Road Ourselves
Jet was the hands-on caregiver for her former mother-in-law, who lived with dementia and Parkinson's. She has cared for other family members with complex needs. We know firsthand what seniors and their families are going through because we've lived it ourselves.
We understand the emotional, financial, and practical weight of these decisions. Our goal is to help families move from crisis and confusion to a more peaceful, supported place, saving you time, money, and heartache.
Because we are caregivers in our own lives and have walked this road with our own aging loved ones, we bring both professional expertise and lived experience to every placement. This combination gives families a level of insight they simply can't get from an online search.
Serving Families Throughout Sonoma County and Marin County
We’re Here for You
and Your Loved One
Peace of Mind for Families Throughout Sonoma & Marin Counties
Resources to Support Your Assisted Living Journey
Our team has created helpful resources to guide you through the assisted living and memory care process.
Here you’ll find forms, practical information, and additional support beyond our placement services.
Forms
Download essential forms commonly required during the assisted living and memory care process.
Low Income Resources
Explore a list of facilities and support resources outside of our services that may assist families with limited budgets.
Learning Center
Access helpful articles and tips about assisted living and memory care to make the process easier for you, your family, and your loved one.
We are your advocate offering unbiased support. We accompany you to tour facilities, ask the right questions, and help you see beyond marketing to evaluate the true quality of care.